If your business is B2B and you’re not group blogging, you’re missing out on an exceptional opportunity.
Group
blogs are a site shared by many firms in the same industry. Some examples: Accounting Software Reviews for ERP vendors and CRM Software Reviews, a Microsoft Dynamics Reseller community.
By
banding together to blog with other companies in your field you get a blog
with:
• Tons
of content updated frequently
•
The ability to split maintenance costs many ways
•
A forum to establish yourself as a thought leader
• A
much higher Google ranking than you could achieve for your own site or a blog
with a single owner
•
A powerful site to link build from
• Somewhere
beyond the confines of your website to self-promote
• Valuable
networking opportunities
• An
increased chance that your posts will actually get read
Group
blogs are emerging as dynamic, growing communities that meet online, share
leads, split costs and learn from each other.
For
more information about Internet
marketing, visit interactivelimited.com.
A CRM software system for staffing can help you by tracking sales activity as it relates to real profitability, looking at not only the invoice amount but the costs spent to generate them. For those in the staffing industry that can mean gross pay, taxes, worker’s compensation, benefits, background checks, drug screenings and other expenses. Tracking the profitability of a job order should begin with first identifying the lead or opportunity and end after the invoice has been sent. Without all these pieces can you really be sure what your margins are?
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If your job postings are accessed through a search box, they are also invisible. Someone would first need to specifically come to your site and find your postings page. Pages behind a login are not indexed either.
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I would like to know more on how to use or leverage social media for B2B success. This will help me be more successful.
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